In just four weeks, we redefined the personal brand of business coach Rébien Ghazali. Through an in-depth interview, we uncovered the core of his identity—someone who guides others with honesty, experience, and a no-nonsense attitude. That conversation led us to one clear positioning: the big brother. The person who's been there, done that, and is now here to help others do the same. We built his new identity from the ground up—starting with a logo, a clear color palette, and strong, modern typography. From there, we brought it all to life through a custom-built Framer website: www.rebien.com The site tells his story with intention, featuring a timeline of key moments that shaped his journey, client success stories, and his vision moving forward. This project was about more than a rebrand—it was about capturing who Rébien really is and how he shows up for his audience. We’re proud to have shaped the identity of someone who helps others do the same.